Case Record

ZEA MAYSFOODS

Client
Zea Mays Foods
Status
LIVE
Scope
Positioning / Branding / Website
Green-toned abstract maize silk and seeds representing Zea Mays Foods' heritage corn identity
RecordZEA MAYS FOODS — Food, 2026
Chapter OneContext

A heritage corn brand built into the presence its work already demanded: cultural weight, product craft, bilingual architecture and commerce held as one system.

Zea Mays did not need a prettier site. It needed a presence able to hold cultural history, visible craft, and real commerce without diluting any of the three.

The previous experience still read as a prototype: temporary assets, unfinished routes, commerce in mockup, and a story that had not yet become public infrastructure.

Floating totopo, grinding stone, and maize kernels representing Zea Mays Foods' nixtamalization heritage
Golden corn cob with dark maize and crystal representing Zea Mays Foods' cultural and material craft
ContextZEA MAYS FOODS — Food, 2026
Chapter TwoDecision

SEVA separated the work into two layers: an editorial surface for story, product and discovery, and a commerce layer on Shopify for payment and operation.

The editorial layer kept full control over art direction: ingredient-led imagery, heritage texture, recipe pages, legal pages, bilingual EN/ES routes, structured metadata, canonicals, hreflang, sitemap, and social previews.

The commerce layer handled the transaction where it belonged. Product and cart flows stayed connected to the brand surface, while checkout moved through Shopify infrastructure.

That separation protected the brand from a generic storefront and protected the operation from a purely decorative editorial site.

Floating maize kernels and translucent husk forms representing ingredient-led brand decisions
Black maize, pale corn, and grain field still life representing Zea Mays Foods' editorial-commerce structure
DecisionZEA MAYS FOODS — Food, 2026
Chapter ThreeOutcome

Proof the system can carry the work.

  1. Production-ready editorial site live on zeamaysfoods.com.mx.
  2. Shopify checkout connected through shop.zeamaysfoods.com.mx.
  3. Static bilingual EN/ES architecture, without an automatic translation widget.
  4. Recipe metadata, legal pages, sitemap alternates, canonicals, and public discovery files in place.
  5. Lighthouse validation: 97/100 desktop, 90/100 mobile, SEO 100.
Soft wheat silhouettes in window light representing Zea Mays Foods' refined public presence
Warm flour and golden maize kernels representing Zea Mays Foods' completed heritage commerce system
OutcomeZEA MAYS FOODS — Food, 2026

Closing Record

The work holds when the system can carry it.

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